The last couple weeks have seen some really intense releases on the big and small screens. People have been talking about the movies and television episodes obsessively, and it’s gotten to the point where I have given up on reading anything online without those topics sneaking in. I don’t really care about either Game of Thrones or Avengers: Endgame, but I’m fine with others finding enjoyment in either or both. What I am not fine with is the amount of free publicity everyone is giving to both of those powerhouses, and getting nothing in return.
Running a small business is difficult. Robert and I are simultaneously farmers, veterinarians, publicists, marketers, landscapers, housekeepers, and so much more. We wear so many hats in one day, in addition to Bob’s full time job, that it’s shocking we manage to get any tasks completed. One of the only things that we can crowd source is our marketing. We have a small handful of friends who share our posts on Facebook, retweet us on Twitter, or leave us comments on Instagram. But the number of interactions we get across a month of posts on all platforms is eclipsed by the number of memes I’ve seen about Game of Thrones in the last week posted on just Facebook. And what are you getting in return for sharing some GoT related posts? Nothing.
We get it. You love these forms of entertainment. That’s awesome! But you know what is more important than entertainment? Your food. We are trying to grow and produce food that is healthy, free from growth hormones and weird antibiotics, and as good for you as it is for the planet. We are trying to make a small impact in our area. And we would really love if you gave the local businesses you support just a little bit of that energy you give to sharing posts from a literal multi-billion dollar industry. Businesses like ours depend on our fans and friends to help us out. We often don’t have a budget for marketing, and hope that something will gain some amount of traction and get noticed. Going viral can take a small business from something that barely pays for itself to a full time income. We don’t expect to go viral for anything we do, but we would appreciate receiving a little love from you.
I don’t want to come across like I am begging for attention. But I am hoping something I say resonates with some of you. Leave a thumbs up or a love on a post from a local business. Leave a Google or Yelp review for a place you really enjoyed. Shop at your local farmers market. Support the people who are helping to build your community. Not just for our sake, but for every small business trying to get a little bite of the pie.